Exhibit № 04 Catalog Essay 2026

LingoWise

Capture the local lingo.

The reframe

Most language apps treat vocabulary as the unit. LingoWise treats conversation as the unit. Every word you learn arrives because you needed it in a sentence — not because a deck told you to learn it.

What it does

  • An AI partner that adapts to your level and interests
  • Vocabulary cards auto-generated from chats, grouped by topic
  • Scenario practice — market, bakery, immigration desk — with native pronunciation
  • Spaced-repetition quizzes, offline mode
  • PDF import and cross-device sync on the Pro tier

Aesthetic

Travel-forward. Warm imagery — airplane-window views, market stalls, fruit on a table — paired with dual-language chat bubbles as the hero motif. Friendly and lifestyle-oriented, not corporate ed-tech.

More writing on the design process to come — this is a placeholder I’ll flesh out with screenshots and the dialogue-engine architecture.

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